The Pursuit Of Relevance
A podcast to help ecommerce entrepreneurs make their business relevant to search engines and people.
The Pursuit Of Relevance
Ep #2: How To Use Buyer Personas To Attract and Persuade Customers
August 18, 2015
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Darren DeMatas
Do you know who your customers are?
Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.